SBOY BY DRACO
At the beginning of 2022 and in the midst of all the madness happening around the world, we’ve decided to create the best fragrances out there. So the direction was clear. We’ve spared no resources, paid attention to every possible detail and went through some incredible challenges to make it happen, because we sincerely wanted you to feel great every time you were your SBOY eau de parfum, or simply look at it shining in the light atop that velour stitched perfume stand.
But we are a small company and we were to compete with perfume industry giants like Baccarat and Creed, who have unlimited resources and dominated the market for more than 260 years. Against all odds, we succeeded. And we would never be able to do it without you.
So we wanted to share with you a behind the scene story of SBOY By Draco.
Elena Necheporuk (aka @elenmiren) the master nose behind the fragrance itself, is a perfumer from Ukraine. Once she created the first “draft” and it was approved by our team, including Soulja Boy.
Then the fragrance oils went for the “final mix” to Argeville (Grass, France), where it was completed and manufactured by the best French perfumers who make oils for the biggest brands in the world. However, we’ve insisted on getting us the best perfume oils, so they are much better than any oils used
Alexey Zalevskiy, a legendary fashion couturier from Ukraine, has designed the bottle and the box in collaboration with our American team.
The bottles are crafted in Italy with the finest glass on the market. And every box is handmade in Turkey, including the velour lining inside of the box lid.
So it took 5 countries to collaborate just to create these artisan fragrances. But our team from Ukraine had to go through much greater challenges.
You’ve probably seen the residential building in Kyiv in the news, that was hit by a Russian missile on February 26, 2022, just 2 days after Russian invaded Ukraine and started the war that shook an entire world. So the very apartment that was hit by that missile is a home of our perfumer @elenmiren.
Alexey Zalevskiy, the Ukrainian couturier who designed the box and the bottle, actually had to finish the job on his laptop in a bomb shelter, listening to Russian bombs exploding every few minutes and a non-stop machine gun fire.
Other people from our Ukrainian team of true heroes, had to drive around and take care of the logistics in the middle of the active war zone. Regardless of all the challenges, we all were 100% committed and pushed it to the finish line, which appeared to be only the beginning of our journey.
Once the fragrances was finally made, here in the USA they have told us that we have to succumb our product and wholesale it to bigger corporations or they won’t let us on the market.
But we’ve got the support of all the people from all over the world who decided to take a leap with us and made a blind purchase.
We would like to thank all our customers for your support. You helped SBOY by Draco to become a global brand and you truly built it with us.
We are 100% committed to work even harder, and bring more incredible products in the future, hoping to make your every day life a little bit better.